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McArgent McArgent
wrote...
Posts: 790
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6 years ago
Magazines offer advertisers some degree of creative flexibility. Explain how.
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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wrote...
6 years ago
Most magazines offer gatefolds (multiple-page fold-outs), double-page spreads, and bleeds (colour extends to the edges of the page). They can also accommodate special features such as scent strips, pop-up coupons (coupons with a perforated edge appearing on top of an advertisement for a product), and even product samples.
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