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Timmy Timmy
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6 years ago
Explain tipping in magazine advertising.
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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1 Reply
Tuckwell, Canadian Advertising in Action, 11e

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wrote...
6 years ago
Magazines offer advertisers the creative flexibility of inserting practically any size of business reply card, small multiple-page insert, or booklet. Tipping (gluing) items such as recipe booklets or small product catalogues is now very popular. The brochure or catalogue is easily removed once the magazine is purchased.
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