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Mari-chi Mari-chi
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Posts: 516
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6 years ago
Explain the meaning of volume discounts and continuity discounts as it applies to outdoor advertising.
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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wrote...
6 years ago
When purchasing media, outdoor media usually offer advertisers volume discounts, a reduced rate based on dollar volume purchased, and continuity discounts, which are a reduced rate for extended buys such as 12 weeks, 16 weeks, etc.
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