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Mari-chi Mari-chi
wrote...
Posts: 516
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6 years ago
In comparison to magazines, direct mail
A) needs more research
B) must solicit support from newspapers
C) costs less per exposure
D) must grab attention without editorial assistance
E) doesn’t need to be as attractive
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 43 times
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6 years ago
D
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