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Posts: 172
4 months ago
An objective of a direct-mail campaign is to solicit an order from the prospects. Your firm's latest direct-mail offer was mailed to 100,000 targeted consumers. To date, you have received 2,000 orders for your offer. Based upon what the industry's historical order-response rate, has this campaign been successful?

• No, the 2%  rate is below acceptable standards for a mailing.

• Yes, a 2% rate is considered good.

• No, the 2,000 orders does not cover the marginal costs of the mailing.

• No, the level is below acceptable levels.

• Cannot tell without more information.
Source  Download
Marketing Management
Edition: 13th
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wrote...
Posts: 218
4 months ago
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Yes, a 2% rate is considered good.
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wrote...
4 months ago
Thank you for answering so quickly
wrote...
4 months ago
Was feeling bored, my pleasure Grinning Face with Smiling Eyes
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