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How can companies make their telemarketing campaigns more successful?

Mari-chi

wrote...

Posts: 516

Rep:

6 years ago

How can companies make their telemarketing campaigns more successful?

How can companies make their telemarketing campaigns more successful?

Textbook

Canadian Advertising in Action

Canadian Advertising in Action

Edition: 11^th

Author: Tuckwell

Read 46 times

1 Reply

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vfloyd

wrote...

#1

6 years ago

Companies should target present customers with whom they have a relationship. The script should be adjusted to suit the audience. Telemarketers should be prepared, and be able to get attention and establish a quick rapport with customers. They should also empathize with customers. Telemarketing scripts should be short and simple, and make it easy for the receiver to say yes (by offering a free trial, discount or return option).

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