× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
New Topic  
McArgent McArgent
wrote...
Posts: 790
Rep: 5 0
6 years ago
What is a microsite and how do companies use them to market their products?
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 22 times
2 Replies

Related Topics

Replies
wrote...
6 years ago
A microsite is an individual web page or series of pages that functions as a supplement to a primary website. A manufacturer may feature all of its products on their main website; however, some more high-profile products may have their own site. For example, AXE has its own site that encourages young males to view product videos on the microsite as well as their YouTube channel. Web communications to their target audience is a critical part of their communications mix.
McArgent Author
wrote...
5 years ago
Excellent help
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1054 People Browsing
Related Images
  
 250
  
 694
  
 284
Your Opinion
What's your favorite coffee beverage?
Votes: 274