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McArgent McArgent
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Posts: 790
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6 years ago
Rebate offers are often subject to slippage. What is slippage?
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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#1
6 years ago
Rebates are a predetermined amount of money returned to the consumer by the manufacturer after the purchase has been made. Slippage happens when a consumer starts collecting proofs of purchase for a refund offer, but neglects to follow through and submit a request for the refund. In effect, the manufacturer does not pay the rebate for purchases induced by the promotion. Time-pressed consumers often forget about the rebate offer.
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