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What is product publicity?

McArgent

wrote...

Posts: 790

Rep:

6 years ago

What is product publicity?

What is product publicity?

Textbook

Canadian Advertising in Action

Canadian Advertising in Action

Edition: 11^th

Author: Tuckwell

Read 47 times

2 Replies

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Replies

vfloyd

wrote...

#1

6 years ago

Publicity is one aspect of public relations. Publicity is news about a product, service, or idea that appears in the print or broadcast media. Essentially, publicity must be newsworthy; what may seem like news to a company may not be news to the media. Newsworthy information includes launching a new product, revealing new information based on research evidence (i.e., a discovery), securing a significant contract that will generate new jobs, and achieving significant sales and profit results.

McArgent Author

wrote...

#2

6 years ago

Thanks for helping me with my marketing course

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