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Timmy Timmy
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6 years ago
Public relations must be sensitive to two different publics. Name and describe these audiences.
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Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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Tuckwell, Canadian Advertising in Action, 11e

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6 years ago
Internal publics are those with whom an organization communicates regularly—employers, distributors, suppliers, shareholders, and customers. External publics are more distant and are communicated with less frequency. They include the media, governments, prospective shareholders, the financial community, and community organizations.
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