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bongua185 bongua185
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6 years ago
The key to using social media successfully is:
A) making it compatible with the off-line marketing program.
B) identifying the heavy users of the product.
C) finding the right Facebook fans.
D) using Facebook and Twitter to send separate messages.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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