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Consle Consle
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6 years ago
In IMC planning, marketing strategies guide the day-by-day activities of the marketing plan.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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6 years ago
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Thank you, thank you, thank you!
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