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Sitki Sitki
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Posts: 1536
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6 years ago
When brand parity exists, consumers base purchases on:
A) advertising effectiveness, social media comments, and brand equity.
B) retail store location, price, and coupon or discount offer.
C) price, availability, promotions or other criteria.
D) information found on the internet or on social media.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 79 times
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wrote...
6 years ago
C
Sitki Author
wrote...
6 years ago
Yup, correct Slight Smile
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