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Sitki Sitki
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6 years ago
McDonald's arches create shared meaning across consumers in the United States and around the world, which means the arches exhibit:
A) duality.
B) stimulus codability.
C) brand endurance.
D) brand equity.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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6 years ago
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Sitki Author
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6 years ago
Smart ... Thanks!
Smair87
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Yesterday
Just got PERFECT on my quiz
Hellish Lover
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2 hours ago
Thanks
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