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Consle Consle
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6 years ago
The joint venture of two or more brands into a new good or service is:
A) ingredient branding.
B) cooperative branding.
C) complementary branding.
D) flanker branding.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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