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Consle Consle
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6 years ago
When brand equity is measured using estimates of the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value, the method is:
A) financial value.
B) market value.
C) revenue premium.
D) consumer value.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Consle Author
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6 years ago
Smart ... Thanks!
ediblefruitz
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Yesterday
Thanks
kevin12323h
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2 hours ago
this is exactly what I needed
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