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bongua185 bongua185
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6 years ago
If an advertisement by Pampers is designed to appeal to a person's emotions first, the ad addresses which component of an attitude?
A) Affective
B) Cognitive
C) Conative
D) Value
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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6 years ago
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