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normie normie
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7 years ago
An advertisement that suggests everyone is using a certain brand is using a ________ appeal.
A) buzz
B) word-of-mouth
C) rational
D) referral
E) bandwagon
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

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