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Sitki Sitki
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6 years ago
The inert set is the set of brands:
A) that are part of a person's memory, but not considered because they elicit negative feelings.
B) the consumer has awareness of, but has neither negative or positive feelings toward.
C) that a person would consider as feasible solutions to meet a need.
D) that are viewed by a consumer as being approximately equal in terms of quality.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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Sitki Author
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6 years ago
Thanks
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