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Sitki Sitki
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Posts: 1536
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6 years ago
An inert set is a series of brands that are viewed as being negative because of past buying experiences.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
FALSE
Sitki Author
wrote...
6 years ago
Yup, correct Slight Smile
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