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bongua185 bongua185
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6 years ago
The marketing director of the Houston Astros baseball team has developed an advertising campaign targeted at females. This is an example of the demographic segmentation variable of:
A) gender.
B) age.
C) income.
D) ethnicity.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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bongua185 Author
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Helped a lot
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