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Consle Consle
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Posts: 1039
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6 years ago
If Dominos advertises, "our pizza beat Pizza Hut in a recent taste test," the positioning approach would be:
A) product attributes.
B) based on competitors.
C) use or application.
D) price-quality relationship.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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