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Consle Consle
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Posts: 1039
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6 years ago
In allocating marketing communications, communications only during specific times during the year with periods of no advertising the other times is a ________ schedule.
A) flighting
B) continuous
C) payout
D) pulsating
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
A
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