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Consle Consle
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Posts: 1039
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6 years ago
Which step immediately follows awareness and knowledge in the hierarchy of effects model?
A) The purchase
B) Liking
C) Preference
D) Conviction
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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