× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
s
5
g
5
K
5
o
5
g
5
o
4
k
4
s
4
I
4
k
4
j
4
o
4
New Topic  
Consle Consle
wrote...
Posts: 1039
Rep: 0 0
6 years ago
Explain the concept of the means-end chain.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 23 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
The means-end chain suggests a 3-step approach to ad creation: product attribute leads to a product benefit which leads to a personal value. People buy products to satisfy personal needs or wants. They purchase benefits, not attributes. Therefore, ads need to show how benefits can meet or satisfy personal values.
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  994 People Browsing
Related Images
  
 320
  
 692
  
 1143
Your Opinion
Who's your favorite biologist?
Votes: 587

Previous poll results: What's your favorite coffee beverage?