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Consle Consle
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Posts: 1039
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6 years ago
The early effects of an advertising campaign may be minimal, but over time gain momentum. This phenomenon is due to:
A) diminishing returns.
B) threshold effects.
C) the sales-response curve.
D) carryover effects.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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