× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
t
7
m
6
k
6
F
5
j
5
t
5
j
5
G
5
f
5
a
5
d
5
c
5
New Topic  
bongua185 bongua185
wrote...
Posts: 1007
Rep: 0 0
6 years ago
Which concept explains that consumers may recall an ad from the past and make a purchase because they have seen the ad several times?
A) A sales-response curve
B) A marginal analysis
C) Decay effects
D) Carryover effects
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 26 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
D
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  963 People Browsing
Related Images
  
 4224
  
 49
  
 520
Your Opinion