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Consle Consle
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Posts: 1039
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6 years ago
A marginal analysis is used to portray how returns on additional advertising expenditures are related to incremental increases in sales.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 26 times
1 Reply

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Replies
wrote...
6 years ago
TRUE
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