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bongua185 bongua185
wrote...
Posts: 1007
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6 years ago
If a company's media budget numbers are 85-10-5 and uses an external ad agency, this means the company:
A) is spending too much money on creative work.
B) should continue using an external advertising agency.
C) should discontinue using an external agency and perform the work in-house.
D) is spending too much money on media buys.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 21 times
1 Reply

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