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Consle Consle
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Posts: 1039
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6 years ago
The 75-15-10 rule suggest that 15 represents the amount of money to be spent on producing the actual advertisement or campaign.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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Replies
wrote...
6 years ago
FALSE
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