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bongua185 bongua185
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6 years ago
What are the advantages of using in-house advertising created by the marketing department?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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6 years ago
An in-house department has the advantages of lower costs, consistent brand message, better understanding of the product and company mission, faster ad production, closer working relations with the CEO, and lower turnover with the creative team.
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