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Consle Consle
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6 years ago
Contrast the advantages of using an in-house advertising or marketing department to hiring an external advertising agency.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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6 years ago
An in-house department has the advantages of lower costs, consistent brand message, better understanding of the product and company mission, faster ad production, closer working relations with the CEO, and lower turnover with the creative team. An external agency has the advantages of potentially lower costs, greater expertise, an outsider's perspective, and access to top talent.
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