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Consle Consle
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6 years ago
Each of the following is an evaluation criterion that should be considered in selecting an advertising agency except:
A) creative reputation and capabilities.
B) industry regulations.
C) production capabilities.
D) media purchasing capabilities.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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