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Sitki Sitki
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Posts: 1536
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6 years ago
In media selection in the business-to-business sector, it is important to know:
A) the trade journals and business publications members of the buying center read.
B) the television shows the members of the buying center watch.
C) where the buying center members go for product information.
D) which media the deciders use for product information.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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