Top Posters
Since Sunday
c
6
r
4
c
3
m
3
h
3
1
3
n
3
s
3
d
3
c
3
a
3
r
3
Home Q & A Board Other Fields Homework Help Human Resources Public Relations
New Topic  
bongua185 bongua185
wrote...
Go to Answer
Posts: 1007
Rep: 0 0
6 years ago
Each of the following statements about variability theory is true except:
A) ads placed in varying environments increase recall and improves encoding of the message.
B) variability can be obtained by modifying the product positioning strategy used within the campaign.
C) placing an advertisement in two different media would be an example of variability theory.
D) variability can be obtained by changing the situational context of an ad.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 72 times
1 Reply
Replies
Answer verified by a subject expert
Link-NMLink-NM
wrote...
#1
Top Poster
Posts: 985
Rep: 22 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

bongua185 Author
wrote...

6 years ago
Good timing, thanks!
dianeflunder
wrote...

Yesterday
You make an excellent tutor!
oscar520000
wrote...

2 hours ago
Thanks
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1175 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 2181
  
 262
  
 446
Your Opinion
Which country would you like to visit for its food?
Votes: 262
Previous poll results: What's your favorite funny biology word?