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Consle Consle
wrote...
Posts: 1039
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6 years ago
Repetition of visual elements, taglines, copy or other elements within an advertising campaign increases ad recall, but not brand recall.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 58 times
1 Reply

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Replies
wrote...
6 years ago
FALSE
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