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Sitki Sitki
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Posts: 1536
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6 years ago
When preparing a creative brief, the only information required in terms of the target audience is demographic characteristics. The creative can research the other information as he or she designs the ad.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 72 times
1 Reply

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Replies
wrote...
6 years ago
FALSE
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