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Consle Consle
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6 years ago
The two types of affective message strategies are:
A) emotional and hyperbole.
B) resonance and emotional.
C) preemptive and unique selling proposition.
D) affective and conative.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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