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bongua185 bongua185
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6 years ago
In the hierarchy of effects model, affective message strategies would be most closely tied to which stage(s)?
A) Awareness and knowledge
B) Liking, preference, and conviction
C) Actual purchase
D) Awareness and liking
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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bongua185 Author
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This calls for a celebration Person Raising Both Hands in Celebration
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