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bongua185 bongua185
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6 years ago
In the hierarchy of effects model, cognitive message strategies would be most closely tied to which stage(s)?
A) Awareness and knowledge
B) Liking, preference, and conviction
C) Actual purchase
D) Knowledge and preference
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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bongua185 Author
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6 years ago
This helped my grade so much Perfect
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Thanks for your help!!
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