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Sitki Sitki
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Posts: 1536
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6 years ago
Which message strategy is used to support promotions, such as coupons, premiums, and sweepstakes?
A) Cognitive
B) Emotional
C) Affective
D) Conative
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 64 times
1 Reply

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6 years ago
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