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Consle Consle
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6 years ago
Conative message strategies utilize an attitude formation sequence of:
A) affective → conative → cognitive.
B) conative → cognitive → affective.
C) cognitive → conative → affective.
D) affective → cognitive → conative.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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