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Sitki Sitki
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Posts: 1536
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6 years ago
The attitude sequence of cognitive → conative → affective is based on the hierarchy of effects model sequence and is the most common sequence.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
FALSE
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