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Consle Consle
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Posts: 1039
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6 years ago
If an advertisement highlights the benefits of a local bank using a rationale argument, then it is using a cognitive message strategy.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 31 times
1 Reply

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Replies
wrote...
6 years ago
TRUE
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