The primary benefit of using a scarcity appeal is that it:

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The primary benefit of using a scarcity appeal is that it:

The primary benefit of using a scarcity appeal is that it:
A) increases brand awareness.
B) encourages consumer action.
C) offers an excellent method of conveying product information.
D) offers an excellent method of gaining attention.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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