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bongua185 bongua185
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Posts: 1007
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6 years ago
Scarcity appeals are designed to build brand awareness and lead to positive attitudes toward the brand.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 94 times
1 Reply

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Replies
wrote...
6 years ago
FALSE
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