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Sitki Sitki
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6 years ago
The key to a testimonial execution is:
A) likeability.
B) negative likeability.
C) credibility.
D) visual consistency.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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