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Sitki Sitki
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Posts: 1536
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6 years ago
Of the following types of celebrity endorsements, the one that would have the greatest level of credibility would be:
A) a celebrity endorsing a brand in a television show.
B) a celebrity voice-over in a radio ad.
C) an unpaid celebrity speaking on behalf of some charity or nonprofit organization.
D) a dead-person endorsement of a particular brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Sitki Author
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