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Sitki Sitki
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Posts: 1536
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6 years ago
The part of the media plan that spells out the media to be used and creative considerations is the:
A) marketing analysis.
B) advertising analysis.
C) media strategy.
D) media mix.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 43 times
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Sitki Author
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5 years ago
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