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birdseye birdseye
wrote...
Posts: 835
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6 years ago
The most important ingredient for a media plan is
a. a creative plan.
b. an understanding of the marketing environment.
c. an understanding of the marketing plan.
d. an appropriate budget.
e. a thorough understanding of the target market.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 62 times
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